App monetization with local apps can be tricky. Mobile device manufacturers may lay restrictions on integrating services with mobile ad platforms and networks. Still, once an app is set up, the app store takes care of revenue and commissions.

Because app stores vet these apps so thoroughly, the process of getting an app approved on an app store can be long and tedious for the developer. Sometimes apps are rejected, and the developer has to make extensive changes. native vs progressive web apps

Web Apps
Unlike locally-running apps, developers don’t have to submit web apps to an app store for approval. Since web apps don’t need to be approved by an app marketplace, web apps can be released at any time, and in any form the developer prefers.

Web app developers have to deal with the unique features and problems that come with various mobile devices and browsers. Web app developers use languages such as JavaScript, HTML 5, CSS3, or other web application frameworks. There are no standardized SDKs for web developers. There are, however, several tools and frameworks to help web app developers deploy apps to multiple mobile platforms and browsers.

It’s easy to monetize web apps through advertisements, membership fees, and other promotions. However, you need to set up a payment system. Web apps are easier to maintain because these apps have a common code base across multiple mobile platforms. However, maintaining apps across multiple platforms presents challenges.

Local apps are generally more expensive to develop. Developers must pay attention to the mobile platforms they work with because each platform has a unique development process. Mobile platforms use various programming languages. For example, iOS uses Objective-C, Android uses Java, and Windows Mobile uses C++. On the plus side, each mobile platform has a software development kit (SDK), development tools, and other user interface elements. This makes it possible for developers to create local apps with relative ease.

While you don’t have to jump through hoops to get an app approved, there’s no regulatory authority that controls the quality standards of these apps. Without a specific marketplace or store, it’s harder to make an app visible to potential users.

Final Verdict
When deciding between developing locally-running apps or web apps, consider how important app speed and performance are to you, if you want the app to include device-specific features, and if you prefer the app to be internet-enabled. Your development budget is a factor, as is how you want to monetize the app in the future and what mobile platforms you want to support.

Many developers opt to work with both types of apps to widen the reach of their products and offer the best possible user experience.